Network Marketing Prospecting Featured Tip
“The Two Types Of People To Recruit For Your Business And How To Find Them?”
The first thing we need to do is realize that “Network Marketing is an industry of marketing and promotion, pursued by people who have no idea how to market or promote.”
I know that’s a bit ironic, but that is the simple truth.
95% of networkers are employees with no business ownership experience what-so-ever.
This is also why so many upline leaders teach the “shot gun” approach of making your list of 100 warm market contacts, getting information to them, and seeing who sticks… Anyone can do that. You don’t need any marketing skills what-so-ever.
The only reason you’re told to make a list and give CD’s or your website to 100 people is that your upline knows that you’ve only got about 1 or two weeks of “pumped up” emotional enthusiasm about your new business and then the likely-hood that you’ll ever do anything drops down to about 30% or less.
There are smarter ways to build your business which is what Magnetic Sponsoring is all about.
The first thing we need to do is define our target market. Essentially, your target market consists of people who are already using or consuming what you’re promoting.
When I first got started with my primary company, I had just quit my full time job as a physician recruiter for hospitals and was waiting tables.
As I started talking with my sponsor about how I should begin building my business, I had the brilliant (or so I thought), idea of going after other recruiters like myself. Some people use the term ‘Head Hunter’.
And why not!?
What better person to bring into the business than a professional recruiter! They have great phone skills. They’re not afraid to call strangers. They interview people for a living, and have MASSIVE rolodexes of top notch people in various industries.
A week later I had found, and then purchased a list of 6,000 recruiters from around the country. I started making phone calls and mailing packets.
Two months later, I had zip. Zero response.
I didn’t get it.
What could have gone wrong with my brilliant master plan!?
Well, simply put, you can’t sell a steak to a vegetarian now matter how incredible it might be. You can’t market a product to someone who does not have the desire to consume it already present.
You can’t sell an opportunity to someone who isn’t looking for one, no matter how ‘perfect you think they would be’ or how much money you think they could make.
The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.
Pretty basic stuff, but you’d be surprised how often people get it wrong, especially network marketers.
My lesson was learned and here is what I want to pass onto you today…
In our industry, we have two target markets:
This small spinet is taking from one of Mike Dillard’s 7 Free Videos offer.
You can get all 7 free videos from the offer above.
Leave a Reply